Benjamin “BeBe” Winans needs no introduction. We are always proud to partner with this six-time Grammy Award winning icon. And when we do, rest assured it is to make a socially conscious mark upon the world. Our latest alliance with BeBe is a powerful, heartfelt single called, “Black Lives Matter.”
Knowing that music is one of the most powerful ways to inform and restore hope in times of social turmoil, frustration and profound hurt, Hidden Beach CEO, Steve McKeever, decided to join forces with BeBe again. Impacted by the police killings of George Floyd, Ahmaud Arbery, and Breonna Taylor, both men felt compelled to act.