Benjamin “BeBe” Winans needs no introduction. We are always proud to partner with this six-time Grammy Award winning icon. And when we do, rest assured it is to make a socially conscious mark upon the world. Our latest alliance with BeBe is a powerful, heartfelt single called, “Black Lives Matter.”
Knowing that music is one of the most powerful ways to inform and restore hope in times of social turmoil, frustration and profound hurt, Hidden Beach CEO, Steve McKeever, decided to join forces with BeBe again. Impacted by the police killings of George Floyd, Ahmaud Arbery, and Breonna Taylor, both men felt compelled to act.
Bebe said, “After witnessing the horrific tragedies of Freddie Gray, Ahmaud Arbery, Breonna Taylor, George Floyd and so many other countless lives being cut short, I started to think about the ways I could lend my voice to this movement. Music has always been a way to bring positivity, hope and people together; so I wanted to create a song that could help bring a sense of peace to this world for our children, including my own. Black. Lives. Matter.”
Proceeds from this incredible song––and its emotionally moving video, created by Quantasy + Associates––will be donated to Bryan Stevenson’s Equal Justice Initiative. The song is a fundraising vehicle for efforts to stem the rising tide of race based police murder and brutality happening against peoples of color. PRESS PLAY on BeBe Winans