"Hidden Beach Recordings is a wholly independent record label distributed by UniversalMusic Group Distribution. Publicly launched in the year 2000 by seasoned musicindustry executive, Steve McKeever, Hidden Beach was expressly created as a platformfor quality music with positive messaging. Initially financed by a diverse consortium ofinvestors––(led by none other than NBA superstar and global sports icon, MichaelJordan)––Hidden Beach produced superstars like multi-platinum selling, GrammyAward winning, R&B icon, Jill Scott. Hidden Beach is also known for its UnwrappedSeries which has always been a family friendly way that diverse generations of all typesof folk can listen to the music of today, together. Historically, Unwrapped has served asa tool to turn the younger folk onto the magic of instrumental improvisational music andthe older folk onto some of the best musical songwriting found in hip-hop. Other artistsinclude Al B. Sure!, Kindred, BeBe Winans, The Tony Rich Project, and more. HiddenBeach also produced the literal soundtrack of the Obama Presidential Campaign,“Change is Now: Renewing America’s Promise,” featuring artists like: Stevie Wonder,Will-I-Am, BeBe Winans, Maroon 5, Sheryl Crow, Common, India Arie and JamesTaylor, to name a few. In 2020, Hidden Beach celebrates 20 years of powerful musicthat matters, with a renewed vow to serve the world even more over the next 20!
