Press / Media For Unwrapped Vol. 8

Right On 3/11/19
https://rightondigital.com/2019/03/11/travis-scotts-pick-up-the-phone-launches-unwrapped-reboot/

Eurweb 3/11/19
https://www.eurweb.com/2019/03/travis-scotts-pick-up-the-phone-launches-jazzy-unwrapped-reboot-video/'

Urban Magazine 3/11/19
https://www.urbanmag-online.com/travis-scotts-pick-up-the-phone-launches-unwrapped-reboot/#.XIae2lNKhsM

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3/13/19 Press Release "Pick Up The Phone"

Travis Scott’s “Pick Up The Phone” Launches Unwrapped Reboot

Travis Scott’s “Pick Up The Phone” Launches Unwrapped Reboot

Groundbreaking Series Featuring Hip-Hop Jazz Versions Of Hit Rap, R&B & Hip-Hop Songs Returns March 15; “Pick Up The Phone” Is The Lead Single From The Next Unwrapped LP, Which Is Due In May

March 11, 2019

(Los Angeles, CA) Travis Scott’s double platinum single is about to get Unwrapped. To relaunch the groundbreaking series featuring hip-hop jazz versions of smash rap, R&B, and hip-hop songs, the double platinum single from the Houston rapper-singer has been redone by musicians Ivan Dupee (piano, keyboards, producer, arranger), James Perkins (saxophone), and Richard Patterson (bass), as well as vocalist Taylor Mallory. The Unwrapped version of Travis Scott’s “Pick Up The Phone” will be available on all platforms March 15 and includes art designed by Ron Bass (JAY-Z, Beyonce).

“In the same tradition of great jazz players who chose popular songs to unpack, unfold, and unwrap into new jazz standards, we chose Travis Scott’s monster hit ‘Pick Up The Phone’ as an instant classic worthy of this musical reinterpretation,” says Steve McKeever, executive producer of Unwrapped and founder of Hidden Beach Recordings, which releases the Unwrapped series of albums. “We wanted to relaunch our Unwrapped series with a song that could achieve what all the previous Unwrapped hip-hop hits have: reach a wide spectrum of demographics simply because it is good music.”

The Unwrapped version of Travis Scott’s “Pick Up The Phone” is slated to be included on Hidden Beach Recordings Presents: Unwrapped Vol. 8: The Chicago Sessions, which is scheduled for a May 2019 release.

Selections from first seven volumes of Unwrapped have been streamed millions of times and include addictive reimaginings of such classic rap tracks as A Tribe Called Quest’s “Bonita Applebum,” 50 Cent’s “21 Questions,” and DJ Jazzy Jeff & The Fresh Prince’s “Summertime.”

AllHipHop has called Unwrapped’s musical marriages “pure genius.” “The Hidden Beach Unwrapped series is more than creativity at its finest,” the renowned site also says. “It’s a symphonic blend of some of Hip-Hop’s most well-known tracks fused together with the best in jazz.”

In addition to the acclaimed Unwrapped series, Hidden Beach Recordings launched the career of multi-platinum recording artist and award-winning actress Jill Scott and Kindred The Family Soul, among others. Hidden Beach Recordings also released an R&B album from multi-platinum artist Darius Rucker as well as a studio album and a Christmas album from gospel music legend BeBe Winans.

 

For more information regarding Unwrapped and Hidden Beach Recordings, please contact soren@hiddenbeach.com

Legendary Producer Tony Joseph has died

DJ and Producer Tony Joseph has passed away at age 56. Joseph established an enviable career as an A-List producer for R&B, jazz and hip-hop acts , including Salt-N-Pepa, Patrice Rushen, Kid & Play and Tone Loc.

Thank you Tony for everything you brought to not only the Unwrapped legacy, but to the family of Hidden Beach.

The 20th Anniversary Celebration (Kindred the Family Soul)

9/14 in Philly for the 20th wedding Anniversary and 40th Birthday party celebration for Kindred the Family Soul (Exclusive public event with a host of special celebrity guest kindredpresents.ticketleap.com #Vip and General admission tickets available now

Jill Scott 'Love Rain' (Key West Re-Mix) FREE DOWNLOAD

Who Is Jill Scott | Slant Magazine Review

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Jill Scott 'GOLDEN' Video Behind The Scenes

"Golden" first single for her third album Beautifully Human: Words and Sounds Vol. 2. The song peaked at 59 on the UK Singles Chart. It was also featured in 2008's Grand Theft Auto IV game and soundtrack, and also is played in the films Beauty Shop (2005) and Obsessed (2009).

 

Post Malone isn't vibing with the current state of Hip Hop? Interesting.

In a recent interview with Polish media outlet Newonce, rapper Post Malone shared his views on the current state of hip hop. He states, if you want to listen to something real, have a good cry, to reflect on life or to hear something that could change your perspective then you won't find that in hip hop, instead calling on artists like Bob Dylan to listen to for music with an impact. He acknowledges there are about a handful of artists today actually spitting real music but the majority of hip hop is a lost cause. 

Now this latest comment comes at a time where the rapper's latest track, RockStar, is leading the Billboard charts, using the same formula that artists of today are using. 

The track, featuring 21 Savage - another successful product of the current hip hop scene - is a mellow, trap beat laced with lyrics about women, drugs and drinking that is repetitive in hip hop music today. So for Post Malone to make such a stance about hip hop music while capitalizing off it is quite interesting. 

Most would agree the way the music of today sounds alike - and even weirder, the rappers looking the same, depart of a different color of dreads. However, if an artist would like to see more substance in which they feel hip hop music is lacking, shouldn't we expect that in music from Post Malone?

It is evident that much of the new generation of hip hop are able to jumpstart careers within this same formula but what will happen when they decide to have tracks that really matter? It can be easier said than done but with a loyal fan base it is possible. Artists before have followed a familiar routine of giving the label and audience what they want to hear and veering from that, like Christina Aguilera’s Stripped album, while controversial was heavily equipped with messages extremely different from her first self-titled album. 

Post Malone has recently pushed back his album, Beerbongs and Bentley's, which was supposed to be released Dec. 1st but here's hoping the album will be devoid of the same type of music that he's calling out. We would definitely like to hear more artists in today’s hip hop with something to say. 

Will you be checking his album out when it drops? FOLLOW US @hidden_beach