Jill Scott’s rendition of “Lovely Day” launches new campaign to foster Random Acts of Kindness and Volunteerism every day
Los Angeles, CA – New video director Alex Magana helps Hidden Beach kick the year off right with a music video promoting the #HaveALovelyDay Campaign. Inspired by Jill Scott’s rendition of the Bill Withers classic “Lovely Day,” the campaign inspires everyday people to perform Random Acts of Kindness and Volunteerism as a path to wellness and overall good feeling in the world.
“The new science of Happiness says that performing Random Acts of Kindness raises Serotonin – the bodies “feel good” chemical.” Explains Thornell Jones, Marketing for Hidden Beach. “We used kids in the video to depict the giving nature of the campaign. As we kick off the New Year, we wanted to remind everyone that the spirit of the holidays can continue every day of the year.”
“Lovely Day” appears on the critically acclaimed Hidden Beach release The Original Jill Scott from the vault vol. 1 which was named “Best of 2011″ by iTunes US and UK and also appears on many music critics Top 10 lists for the year including The Music Experience Magazine. The Original Jill Scott continues to gain sales momentum with a Top 40 single at Urban Adult radio stations, “Comes To Light (Everything).”
Learn more about the Have A Lovely Day Campaign and how to “Do Good, Feel Better” by visiting www.havealovelyday.org.
The “Lovely Day” music video was directed by newcomer Alex Magana and stars a cast of unknown child actors from Los Angeles. It was shot on a soundstage in the San Fernando Valley.