$500 Prize for Winner of “Do Good. Feel Better” Video Contest Highlighting “Random Acts of Kindness” and Volunteerism
(Los Angeles – August 15, 2011) – Hidden Beach Recordings and Centric TV Network have joined together to launch the contest to highlight the “Have A Lovely Day” campaign kicked off by the release of The Original Jill Scott from the vault vol. 1 scheduled for release on August 29, 2011. This campaign was inspired by the Jill Scott hit single, “Lovely Day.” Fans are encouraged to submit videos which depict personal acts of kindness and volunteerism.
“Hidden Beach has always stood for ‘quality music that touches you deep inside and makes you feel better,’” stated CEO Steve McKeever. When an artist like Jill speaks to our inner core it can actually make you feel good by the experience. Our goal is to create a movement that motivates people to help someone ‘Have A Lovely Day’ by sharing their personal random acts of kindness or by volunteering their talents to individuals and organizations in need. With the ‘Do Good. Feel Better’ video contest Centric has joined us in challenging everyone to make a difference wherever they are by using their talents to bring happiness to others.”
“We are excited to become a media partner in support of the “Have a Lovely Day” campaign by supporting the “Do Good. Feel Better” video contest,” said Paxton Baker, EVP and GM of Centric.“Centric also stands for good music which fosters positive mental health and well-being making our participation in the contest a perfect fit. By using our on-line and on-air platforms to highlight the contest, we’re making the campaign visual by calling on video directors and music fans alike to tell their story of how people can make a difference for others.”
The Hidden Beach/Centric “Have A Lovely Day” video contest gives fans an opportunity to be ‘creative for a cause’ by creating videos which depict their personal interpretation of the campaign. From dance routines to poignant testimonials, fans can make their own personal videos showing their acts of kindness and/or their personal volunteer efforts. The submissions, due by August 29th, can be no shorter than :60 seconds and no longer than four minutes. The first prize for the top-full-length music video is $500 donated in the winners name to the non-profit organization of their choice plus featured airplay on the Centric and at www.centrictv.com. Other winning submissions will receive music prizes including the August 29th deluxe version of the Hidden Beach release of The Original Jill Scott from the vault vol. 1 and Hidden Beach catalog prize packs, as well as upcoming releases from the label that includes Naturally 7, Glen Scott and Jeff Bradshaw. For contest instructions visit www.havealovelyday.org/contest.
As part of the effort to encourage volunteerism, the campaign will occasionally highlight non-profit organizations that are doing good works across the country, driving fans to contribute and volunteer. To spread the word, the “Have A LovelyDay” campaign includes social networking elements including “Cast Your Flower” for fans to adopt the “Have A Lovely Day” flower as their Facebook icon, as well as encourage sharing kindness via Twitter messages followed by #HaveALovelyDay!”
About Hidden Beach Recordings
Hidden Beach is an American independent record label and entertainment company specializing in Urban Alternative, R&B, Soul, Inspirational and Contemporary Jazz music genres. Hidden Beach was formed in 1998 as the vision of its founder and Chief Executive Officer, Steve McKeever and currently holds a distribution deal with Universal Music Distribution Group. In addition to a catalog that includes Jill Scott, The Unwrapped Series, Darius Rucker, Kindred the Family Soul, Dr. Cornel West and BeBeWinans, artists currently signed to Hidden Beach include Mike Phillips, Naturally 7, Glen Scott, and The Tony Rich Project.
Centric is a 24-hour music and entertainment channel that reflects the lifestyle and sophistication of today’s African-American and multicultural adult viewer. With a finger on the pulse of an ever-changing beat, its compelling music content fuses Soul, R&B, Neo-Soul, Hip Hop, Reggae, Gospel, Jazz, Old School, New School and everything in between with today’s hottest artists. It is a unique of mix of music, culture and lifestyle programming that embodies the lives, tastes and aspirations of the CENTRIC viewer: All you. All day.All night.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.
For continued updates on this exciting release from the vault please stay tuned to www.jillscott.com and www.facebook.com/whoisjillscott. For updates on Hidden Beach projects and artists please log onto www.hiddenbeach.com
For Media Inquiries Contact:
Karen E. Lee